书城外语世界名牌大全(英汉双语版)
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第26章 品牌服装(3)

20世纪60年代,Lyle & Scott推出高尔夫服装系列,此举与现在的金鹰图标设计不谋而合。与高尔夫的这一新关系为公司带来了更多在全球舞台上曝光的机会,与具有超凡魅力的高尔夫球手Gary Player和 Tony Jacklin以及一流的高尔夫球迷Bob Hope和Bing Crosby一起。

80年代,Lyle & Scott高尔夫服装,明亮的色彩被采纳并引进到主要的服装领域,从而为它带来了一个更具现代性的品牌形象。

2003年,Lyle & Scott扩大了品牌视野,吸引了新一代年轻的、具有天赋的音乐、电视及电影明星,比如Vampire Weekend, Arctic Monkeys及Bloc Party乐队。

4.(意大利)安蒂佩玛 Anteprima

品牌名片

品类:时装、手袋、配饰

标志风格:针织、流畅

创始人: Izumi Ogino

诞生地:意大利

诞生时间:1993年

安蒂佩玛1993年在意大利创立,品牌设计在米兰,商业策划在香港,制造在中国。产品以针织技艺闻名,包括女装、手袋等。

品牌阅读

In 1993, Izumi Ogino established ANTEPRIMA and launched the first series with I Pellettieri dItalia and FENIX.

In 1995, it started intensive fashion activities based in Italy, opened Anteprima Desing Oefice, Press Office, Show Room in Milan and started collection presentation in Milan / Paris, and opened flagship shop in Milan (VIA DELLA SPIGA).

From 1998, Izumi officially joined Milano Collection (Spring Summer Collection 1999). Anteprima Wirebag was born in the same year.

In 2002, it opened first Japan flagship shop in Aoyama (Graceria Bldg. Minamiaoyama, Minato-ku, Tokyo) and made licensing agreement of custom jewelry with Vendome Yamada.It also made licensing agreement of Scarf and Hat with Aurora.

By now, there are 85 boutiques of Anteprima, AnteprimaWirebag and Anteprima Misto worldwide.

intensive [intensiv] adj. 加强的;集中的

licensing agreement特许协议

1993年,Izumi Ogino女士创立了ANTEPRIMA,与I Pellettieri dItalia及针织生产商FENIX合作推出首个系列。

1995年,开始积极在意大利开展时装活动及业务,在米兰设立 ANTEPRIMA 设计部、新闻办事处及陈列室。分别于米兰及巴黎展出时装系列,并于米兰(VIA DELLA SPIGA)开设旗舰店。

1998年起,Lzumi正式于参加米兰时装周(1999年春夏时装秀)。同年ANTEPRIMA WIREBAG诞生。

2002年,于本东京南青山开设日本首间旗舰店(Graceria Bldg. Minamiaoyama, Minato-ku, Tokyo),与 VENDOME YAMADA达成珠宝首饰的特许制造协议。与 Aurora 达成帽及围巾的特许制造协议。

至今,ANTEPRIMA、ANTEPRIMA WIREBAG及ANTEPRIMA MISTO 拥有遍布全球超过85个销售点。

5.(西班牙)罗意威 Loewe

品牌名片

品类:服装、皮具、香水、眼镜

标志风格:品质优良、设计新颖

创始人:

恩里克·罗意威·罗斯伯格

(Enrique Loewe Roessberg)

诞生地:西班牙

诞生时间:1846年

罗意威的品牌标志由4个大写的花体L组成,精巧、美观,属LVMH旗下品牌产品包括皮箱、皮包、皮夹、画框、烟盒等。

品牌阅读

The name of the company, whose founding date is 1846, marks it out as one of the oldest purveyors of luxury leather goods in the world.

Spain, especially Madrid, the stately yet lively capital, is deep in Loewes soul. Spain is perhaps unique in Europe in that it is still what it was: for while resolutely international and innovative with its chefs, architects and Oscar-winning movie stars. The countrys authenticity remains intense and alive.

Madrid is a city for people who dare, thus our story begins with an émigré called Enrique Loewe Roessberg who had travelled more than a thousand miles from his native Germany to found the company that bears his name.

Spanish sensuality is everywhere at Loewe where the leather is so soft, you have to reach out and touch it. For Spaniards, luxury IS Loewe, whether we are talking about heirlooms passed through generations; an iconic Amazona bag that has remained contemporary for over quarter of a century passed from mother to daughter; or leather and suede clothing which gets better, in the more it is worn.

In 1846, Madrid was a-buzz with wedding fever as the city prepared for the royal marriages of the Borbón Queen, Isabel II and her sister, the Infanta María Luisa Fernanda. In a narrow back street, a group of leather artisans struggled to meet demand for tobacco pouches, coin purses, boxes, bags and cigar cases. In 1872, Enrique Loewe Roessberg forged his expertise in leather with that of these local craftsmen, with such success that by the 1890s, aristocrats were finding their way to another small street, calle del Príncipe, and the first shop to bear the Loewe name above the door. Inside, everything is made-to-order, custom-created to the whims of the ladies and gentleman of the court.

1.1905 it was royal wedding fever all over again. The new King and Queen, Alfonso XIII and Victoria Eugenia - the niece of Britains Queen Victoria , granted Loewe the honour of the official title of “Supplier to the Royal Court”. For ladies, a handbag in iguana, crocodile or snake from the firm, now helmed by the founders son, Enrique Loewe Hilton, has become the ultimate symbol of elegance and refinement.

Having already treated himself to a custom-designed leather jerkin to wear while watching the bullfights, the macho American writer, Ernest Hemingway, took his friend Ava Gardner shopping at Loewe. She chose a chocolate brown crocodile handbag. The screen goddess is just one of a long list of Hollywood stars flocking to the Gran Vía store (and for cocktails at the nearby bar, Chicote). During the era when epic movies including “El Cid”“55 Days in Peking” and “Doctor Zhivago” brought the biggest stars to town, Deborah Kerr, Charlton Heston, Cary Grant, James Stewart as well as Margot Fonteyn and Maria Callas signed the stores guest book.

The 1950s, 60s and 70s saw Loewes retail expansion across Spain to Bilbao, Valencia, Palma de Majorca, Seville, San Sebastián, Granada, Córdoba, Las Palmas and Tenerife. In 1959, a further store opened on Madrids calle Serrano featuring architect, Javier Carvajals radically modern interiors in a sparse Scandinavian style.