书城外语世界名牌大全(英汉双语版)
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第33章 化妆品(1)

1.(法国)兰蔻 Lancome

品牌名片

品类:化妆品、香水

标志风格:高雅、浪漫

创始人:阿芒·珀蒂(Armand Petitjean)

诞生地:法国

诞生时间:1935年

兰蔻的标志以字母LANCOME的形式表达玫瑰的花语。对于惟美玫瑰,兰蔻总是象征浪漫经典的那一支,所以在字母的旁边会有一支玫瑰花。

品牌阅读

LANCOME was born in France in 1935, whose founder was Armand Petitjean. Armand Petitjean thinks that every woman is like a rose, with respective characteristic. So she named the brand after castle, while rose became LANCOMEs brand logo.

Lancome launched its first five fragrances in 1935 at the Worlds Fair in Brussels - Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Lancome has expanded its business into makeup and skincare products.

In 1978, at the age of eighteen, Carol Alt became the youngest model to be the face of Lancome. Nancy Dutiel also modeled for Lancome during this period. More recently, models Shalom Harlow, Marie Gillain and Raica Oliveira have also been spokesmodels for Lancome.

One of Lancomes longest-running partnerships was with actress Isabella Rossellini. Signed in 1982, Rossellini was the international face of Lancome for 14 years.

Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancome ads. Spanish actress and model Inés Sastre has represented Lancme as a global spokesmodel since 1996, appearing in dozens of Lancme advertisements over the years.

In September 2008, Dominican model Arlenis Sosa became the spokesmodel for the brand.

In 2009, Isabella Rossellinis daughter Elettra Rossellini Wiedemann became the new face of Lancome.

Other renowned actresses have also worked with the brand, including Juliette Binoche, Uma Thurman, Drew Barrymore, Mena Suvari, Laura Morante, Kate Winslet, Anne Hathaway, Julia Roberts, Penélope Cruz and Emma Watson. Clive Owen was the first male spokesperson for Lancomes Mens skincare range and the fragrance Hypnose Homme.

As a global brand in 163 countries, Lancome has probed deeply into womens demands of skin in various countries in the world, analyzing their skin care habits. Through these methods, Lancome pursues excellence, improves the quality of service, and constantly develops more effective products. Every product formula has been tested on women, who are in different environment, with different skin types and needs, to achieve the best effect.

兰蔻(LANCOME)于1935年诞生于法国,品牌创始人阿芒·珀蒂认为每个女人就像玫瑰,各有其特色。于是就以城堡命名品牌,玫瑰则成为了LANCOME的品牌标志。

1935年,在布鲁塞尔世博会,兰蔻首次展出了5瓶香水。这五款香水是Tendre Nuit, Bocages, Conquete, Kypre和 Tropique。如今,兰蔻已经将它的业务扩展到了化妆品和护肤品行列。

1978年,18岁的Carol Alt成为兰蔻最年轻的模特代言人。在此期间,Nancy Dutiel也为兰蔻做过代言。最近,Shalom Harlow, Marie Gillain和Raica Oliveira也都成为兰蔻的模特代言人。

女演员Isabella Rossellini是兰蔻的长期合作伙伴。自1982年签约后,在长达14年的时间内,Rossellini一直是兰蔻的国际形象代言人。

乌克兰-加拿大模特Daria Werbowy于2005年加入到兰蔻品牌代言中,并在兰蔻广告中独具特色。西班牙女演员和模特依蕾·莎丝特自1996年起担任兰蔻全球模特代言人,多年来在许多兰蔻广告中现身。

2008年9月,多米尼加模特阿莱妮思·索萨也成为该品牌的模特代言人。

2009年,伊莎贝拉·罗塞里尼的女儿Elettra Rossellini Wiedemann成为兰蔻的新代言人。

其他着名女演员也曾与兰蔻合作过,包括朱丽叶·比诺什、乌玛·瑟曼、德鲁·巴里摩尔、米娜·苏瓦丽、罗拉·莫兰特、安妮·海瑟薇、朱莉娅·罗伯茨、佩内洛普·克鲁兹和艾玛·沃森。克里夫·欧文是兰蔻男性护肤系列与Hypnose Homme香氛的第一个男性代言人。

作为遍布全球163个国家的品牌,兰蔻深入调查了世界各国女性的皮肤需求,分析她们的护肤习惯。通过这些方法,兰蔻不断追求卓越,提高服务质量,并不断开发更有效的产品。兰蔻的每一款产品配方都在不同环境、肤质、需求的女性身上经过测试,确保能够达到最好的效果。

2.(法国)娇兰 Guerlain

品牌名片

品类:香水、化妆品

标志风格:高贵、典雅

创始人:皮埃尔·弗朗索瓦兹·帕斯科尔·娇兰

(Pierre Francois Pascal Guerlain)

诞生地:法国

诞生时间:1828年

诞生于1828年的顶级奢侈化妆品牌,法国文化中的珍宝,始终致力于美丽事业。以精致护肤、珠宝、彩妆及香氛世家引领女性无上优雅之美。

品牌阅读

Guerlain is a French perfume house, among the oldest in the world. It has a large customer following, and has traditionally been held in high esteem in the perfume industry. After nearly 200 years of development and Guerlain product line extension, todays Guerlain has become a leading brand in beauty products for many aspects: perfume, skin care and cosmetics. Since its foundation in 1828, Guerlain has created over 300 fragrances.

The House of Guerlain was founded in 1828, when Pierre Francois Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-Franois composed and manufactured custom fragrances with the help of his two sons, Aimé and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene.

In a decision widely seen as a break with tradition, the Guerlain family sold the company to the luxury goods conglomerate Mot Hennessy Louis Vuitton (LVMH) in 1994. Though Jean-Paul Guerlain remained as an in-house perfumer until 2002, other perfumers were brought in after 1994 to compose perfumes for Guerlain.

Guerlains creations have long influenced the trends of perfumery with fragrances such as Jicky, Shalimar, and Vétiver. Guerlain is among the few older houses (such as Caron) that exist solely to produce and market perfumes. Many brands in the perfume industry, such as Chanel and Jean Patou are in fact divisions of fashion houses or multinational conglomerates that license the brand name. Alongside its fragrances, today Guerlain has expanded to offer a large range of makeup and skincare.

Shalimar

Shalimar is the first perfume of the east scent in the history. Shalimar in Sanskrit means “love home”. It contains an ancient India love legend. It is named after the garden in Kashmir, built by Shah Jahan in memory of his wife. Shalimar is one of the first perfumes to successfully incorporate large amounts of vanillin in its composition.

patronage [‘ptrnid] n. 赞助

perfumer [pfjum] n. 香水商;香料商

name after以……命名

娇兰是法国香水品牌,是世界上最古老的香水品牌之一。它有庞大的客户群体,历来受到香水行业的高度尊重。经过近200年的发展,娇兰产品线得以延伸,今天的娇兰已经成为在香水、护肤和彩妆各方面的领军品牌。从诞生至今,娇兰已创造300多种香水。

1828年,皮埃尔·弗朗索瓦兹·帕斯科尔·娇兰在巴黎创立了娇兰,开始做香水生意。作为该品牌的创始人和第一个香水调配师,皮埃尔·弗朗索瓦兹在其两个儿子Aimé和Gabriel的帮助下制造定制香水。在不断取得成功和上流社会成员的赞助下,娇兰于1840年在rue de la Paix 15号开设了一家旗舰店,并将其标记带入巴黎时尚界。